According to data analysis, China, as the world's largest motorcycle market, has the largest market demand for road motorcycle models, while in terms of brands, Honda has the highest market share.
At present, The listed companies in the domestic motorcycle manufacturing industry mainly include Lifan Technology (601777), Qianjiang Motorcycle (000913), Linhai Co., LTD. (600099), Chunfeng Power (603129), Emma Technology (603529.sh), Xinri Co., LTD. (603787.SH), No.9 Company (689009.SH) and Longxintong (603766), etc.
01 The global motorcycle market is over $100 billion
Motorcycle is an important means of transportation. Since it was invented at the end of the 19th century, motorcycle has gained rapid popularity worldwide and has been widely used in all aspects of life. According to Statista data, since 2015, the global motorcycle market has maintained steady growth. In 2019, the global motorcycle market scale has reached 124.387 billion USD. In 2020 and 2021, due to the impact of the epidemic, the industry scale has declined to a certain extent but also exceeded 100 billion USD.
In terms of sales volume, according to the data of the Ministry of Transport of various countries, the global sales volume of motorcycles showed a fluctuating growth trend from 2015 to 2019. In 2019, the global sales volume of motorcycles was 52.93447 million, reaching the highest value in recent years. Since 2020, affected by the epidemic and other factors, the global sales of motorcycles have decreased significantly. In 2020, the global sales of motorcycles were about 47.19 million, down by more than 10% year-on-year. In 2021, due to the continuation of the epidemic, it is estimated that the global motorcycle sales will maintain a downward trend, with the sales volume of about 44 million units.
02 Regional competition Pattern: China is the world's largest motorcycle market
From the perspective of regional competition pattern, due to the development of automobiles, motorcycle market is mainly concentrated in developing countries. According to Statista data, China is the world's largest motorcycle market. In 2021, the scale of China's motorcycle industry will exceed 20 billion US dollars, accounting for nearly 20% of the global motorcycle industry market scale, followed by India and Thailand. The U.S. motorcycle market is the world's fourth largest, accounting for about 5% of the global market.
03 Product competition pattern: road motorcycle accounts for more than 60%
From the product competition pattern, road motorcycle is still the world's main motorcycle sales varieties. According to data, in 2020, the global sales of motorcycles are 47.19 million, of which more than 28.71 million are road motorcycles, accounting for more than 60%, cross-country motorcycles and skateboard motorcycle sales were 1.3596 million and 17.1185 million, accounting for 3% and 36%, respectively.
04 Brand competition pattern: Honda has the highest market share
Overall, the global motorcycle market still has great development potential, China is the world's largest motorcycle market, and in terms of product types, road motorcycle market demand is the largest, in terms of brand, Honda brand market share is the highest.