market dynamics
BMW: 209,257 motorcycles delivered worldwide in 2023
Release date:2024.02.29

On February 23, BMW Motorcycle announced its sales in 2023. According to the data, 209,257 products were delivered to customers worldwide in 2023, an increase of 3.1% year-on-year and a record high. Among them, a total of 15,832 vehicles were delivered in the Chinese market, an increase of 2.8% year-on-year, continuing to lead the Chinese luxury motorcycle market.


2023 is the 10th year of BMW motorcycle entering the Chinese market, during the decade, BMW has launched six product systems, covering more than 30 models, including urban travel, track sports, street style, retro cruise, free travel, off-road adventure, etc.

By the end of 2023, BMW motorcycle is still the leading brand of large-displacement luxury motorcycles in the mainland market, and many models, including the R 18, one of the core models of the successor series, are loved by Chinese consumers. In addition, BMW has a total of 81 authorized dealer outlets in the mainland (including 78 authorized 4S stores), providing car selection, car purchase and high-quality after-sales service.

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