market dynamics
You're so wrong about motorcycles
Release date:2024.03.14

Although the number of cars, electric vehicles, and large-displacement motorcycles is still a minority, it has a high head-turning rate, and its tough appearance and high-decibel roar are like announcing to the whole street that it is coming. High-profile appearance, naturally attract more than a look.

Over the years, the car has moved inexorably to the center of the stage of public life with more advanced productivity. "Old" motorcycles, standing on the brink of obsolescence, were once considered sunset products. But when I thought it was going to turn off, an invisible hand twisted the throttle, and suddenly the power was enough. This invisible hand, which everyone is familiar with, is called the market, more specifically, the market of urban youth.

This class of young people have made new annotations to the tool attributes and toy attributes of motorcycles, they maximize the pursuit of freedom on the wheel, and also change the misunderstanding and prejudice of passers-by to knights.

It keeps me away from worries and sorrows,

It brought me back to the paradise of freedom

No matter how fashionable and personalized the appearance of a motorcycle is, it cannot change the essence of a vehicle. As a surface vehicle, its competitors are mainly cars and motorcycles, bicycles, and it is more flexible than cars, more powerful than motorcycles, bicycles, in the cracks to harvest a group of loyal fans.

In the busy city, workers rush back and forth in life and work, from the point of view of speed alone, motorcycles are extremely suitable.

Back in 2013, three members of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) conducted a competition, starting from Xuanwumen in Beijing to Qianmen, a total length of about 2 kilometers. The final result is 10 minutes by scooter, 16 minutes by car and 27 minutes by subway. Now, if we do it again, the odds are that the winner will be a motorcycle.

Flying fast on the road, shuttling and moving in small space, the speed and convenience of motorcycles have been written in the genes from the moment they came out.

Morning and evening rush hour, long traffic jams, dozens of taxi queues, at a glance, it is desperate. The time of punching in is fixed there, and the workers want to save the time cost as much as possible through accurate calculation. Motorcycles allow them to clock in on time and get home quickly. Without being late, you can save even half an hour or an hour every day, which is already significant.

On the way to work, people use different ways to make time not wasted in the short journey, reading, listening to books, watching dramas, listening to music... For motorcycle riders, the commute itself is a way of leisure and relaxation, not to go to work, to return home, to endure the journey, but to enjoy it.

"Four wheels carry the body, two wheels carry the soul." This is a phrase that motorcycle friends keep on saying. Riding on the motorcycle, the temperature transmitted by the engine, the wind slipping past the ear, and the high and low sound waves seem to sweep the fatigue, relieve the mood and release the pressure. Out of the cubicle, on the motorcycle, people pursue a passionate, brave, unrestrained, and even rebellious sense of chivalry, breathing more independent and free air.

At the weekend, about like-minded friends, to learn riding skills, exchange ideas, fun, together to run the mountain, go to the network red card. Motorcycle as a leisure tool, just like the script to kill the book, the Frisbee in the hand, the Lu Chong at the foot, has become a new social currency for young people.

According to the motorcycle Chamber of Commerce statistics, from January to July this year, the production and sales of large displacement motorcycles above 250ml were 278,100 and 284,200, an increase of 49.68% and 53.62%. For commuting purposes, pedals are sufficient. The increase in large emissions shows that people want to gain the initiative to control the time, but also hope to obtain a different kind of life experience. For a toy, a more complex design can withstand play, attract people to explore, and create more possibilities.


Beneath Cool's exterior,

Riders pay and bear far more than passers-by think

Riding a motorcycle is not as easy as it looks.

The first is money, the price of motorcycles can be as low as the same as the motorcycle, but also can be higher than the ordinary car. Harley, BMW and other big names are top stream, play joint venture to play independent, the more money burned, the closer to the top of the circle despise the chain. This can be said to be an explanation of "rich is handsome". Met, admired, fell in love, but want to have, is a real problem. It's not that I don't want to play, I can't afford to.

Riders not only have to pay real money, but also sweat. The exquisite leather clothes and personalized painted helmets look very dreamy to passers-by, but the body and soul inside are not always comfortable. In summer, the sun is scorching, others are blowing air conditioning in the car, and the sweat of the rider is straight from the helmet. In winter, the cold wind is biting, even leather can not stop; Rainy days, to bear the rain without cover. Do you like it? It depends on the face of God.

Choose the motorcycle, there is no shell and air bag shelter, "meat package iron" title has its own reason, motorcycle speed, and in the motor vehicle road, once there is an accident, can only use meat hard against. "The kind of short video where the driver beeps and the female rider turns back and thinks about the script, I just shiver when I hear the siren." A female rider said.


The biggest distress, or from the ban on motorcycle.

A Long, who works in Beijing, bought a Suzuki GSX250R in 2020, spending 27,000, he said: "This is a second-hand motorcycle, want to practice, I feel that riding a motorcycle is handsome." But after more than half a year of handsome, he sold it and recovered 22,000.

Alon said that the reason for selling is mainly that commuting is not used, weekends are less, and the frequency of use is too low.

His work place is within the fourth ring road, the car is A Beijing B license, can not enter, and the unlimited Beijing A license plate is no longer issued. Even so, in the view of most motorcycle enthusiasts, the restrictions on motorcycles in Beijing, a metropolis where the commuting pain index is off the scale, although many, but not a complete ban, are already quite gentle.

In the 1980s, Beijing began to restrict motorcycle driving on the road within the Third Ring road, and later, many places began to ban and control. Under the ban, riders, whether commuting or playing, must carefully check the route, to detour, to pay more energy.

Riding a motorcycle is not serious?

For the motorcycle, not all passers-by are curious, envy, there are quite a few people dislike.

The rate of return is high, and the rate of return is not low.

It has to do with reality. There are always some riders who do not abide by the traffic rules, keen to challenge the rules and attract the eyes of passers-by, with a flexible fuselage rampage, a foot out of the accelerator to proudly show the ejection, regardless of everyone's safety concerns. And the sound of blowing up the street, especially at night, is definitely not charming, only irritating.

If you call yourself a knight, you have to be a knight. A motorcycle may bring out the beast in a man, but a sensible man should keep the beast in a cage and his right hand under control.

This is also related to past experiences, for example, "flying robbery" used to make people uneasy, although it is now rare, although individual criminals use motorcycles as a crime tool, but it still leaves a shadow in people's hearts.

Also, the rider's leather jacket, cowboy boots, tattoos, hairstyles and other non-general dress up, it is easy to make people judge people by their appearance, think that motorcycle riders are gangsters, are not serious people, not serious people. What a misunderstanding this is.

Riding a motorcycle does not mean that the character is bad, there is no cure. In the Chongqing mountain fire rescue, the mountain city knights transported fire extinguishers, mineral water and other materials, so that we can see the responsibility of the post-95 and post-00.

The real knight should be like this, will take good care of the horse, as a partner, as a friend, rather than as a tool to show off, vent, flaunting wealth; Will pursue freedom within the rules with it, rather than gain pleasure by challenging the rules, disturbing and endangering others; Will entertain and relax with it, stand up when needed, rather than retreat in times of crisis, usually nothing frequently adds to the chaos.

Motorcycle manners or not, it's all up to the rider.

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