Compared with the development process of the motorcycle industry in Europe and The United States, China's motorcycle industry starts from a late stage. With the end of the new demographic dividend, the improvement of public transportation level and the growth of income level, the market demand of the motorcycle industry tends to decline. The country's motorcycle production reached 17.367 million units in 2019, up 11.5 percent year-on-year, the data showed.
Data source: China Association of Automobile Manufacturers, China Industrial Research Institute of Commerce
China is not only a motorcycle production and sales country, but also a big export country, the export of motorcycles every year for 7-9 million, accounting for about half of the motorcycle production and sales. The motorcycles exported are mainly 100-150cc scooter, mainly sold to Asia, Africa, Latin America and other developing countries and regions.
Development trend of motorcycle industry
1. Safety and environmental impact. The market is shrinking towards marginal towns and villages
At present, China's motorcycle industry has formed a complete development, production and marketing system, and formed more independent intellectual property rights, China has become the world's largest motorcycle production and marketing. In China, as electric vehicles and automobiles gradually replace motorcycles as means of transportation, laws and regulations on motorcycle prohibition and motorcycle restriction have been introduced in many cities, which have a negative impact on the development of the motorcycle industry. As a means of transportation, the motorcycle market has been shrinking towards marginal towns and villages. However, European and American countries and regions have relatively high market access requirements in terms of product safety and environmental protection. The market demand is mainly for super locomotives with large emission and cool appearance. The participating enterprises are still dominated by local and Japanese enterprises in Europe and America, and the market share of domestic enterprises in Europe and America is relatively low.
2. Consumption upgrading, motorcycle into a period of rapid development
With the sustained development of the national economy, the improvement of people's living standards and the upgrading of consumption, the market of medium displacement mobility vehicles and leisure and entertainment motorcycle with large displacement has been expanding and its proportion has been gradually increasing. As China's motorcycle leisure and cultural industry enters a period of rapid development, the number of recreational and entertainment models with novel appearance design, stronger science and technology and above 250cc are increasing in the domestic motorcycle consumption. Therefore, China's 250cc and above large-displacement motorcycle market still has a large space for development.
3. The implementation of environmental protection and energy saving, electric motorcycles have a great market prospect
With the implementation of energy conservation and environmental protection concepts and relevant national policies, electric motorcycles powered by lithium batteries are becoming increasingly popular. In 2019, the sales volume of electric motorcycles (including electric tricycles) in China was about 2,301,900 units, increasing several times year on year, accounting for 13.44% of the total sales volume of motorcycles. As a means of transportation, electric motorcycles are convenient and fast, with low travel costs. At the same time, they relieve urban traffic pressure, improve the quality of life of low-income people, save energy and protect the environment, reduce carbon emissions, and contribute to environmental protection. Electric motorcycle can meet the needs of short distance travel and the rapid development of urban and rural logistics distribution industry. It has great demand potential in urban and rural areas and has a great market prospect.