Harley-Davidson has officially announced the creation of LiveWire, an all-electric motorcycle brand, and revealed that LiveWire's first product will be released on July 8, although there are no more details yet. But an official statement from Harley-Davidson shows what Harley-Davidson is looking forward to with its LiveWire subsidiary.
In 2018, Harley-Davidson launched the Harley-Davidson LiveWire, a $29,799 electric motorcycle, which was the brand's first attempt at electric motorcycles. Now the name is set to be used to represent Harley's electric scooter brand.
Harley-Davidson has announced that its first Livewire-branded electric motorcycle will be unveiled at the International Motorcycle Show on July 8. Little is known about the model, but a picture on the LiveWire website suggests it will be the latest version of the current Harley-Davidson LiveWire. Little seems to have changed, as the most obvious difference is the Livewire badge, which replaces the familiar Harley-Davidson brand. Moving LiveWire from a model to an independent brand is a huge leap in itself, not to mention Harley's positioning it as a new electric motorcycle brand.
Moving LiveWire from a model to an independent brand is a huge leap in itself, not to mention Harley's positioning it as a new electric motorcycle brand. After the spin-off, Harley will share technology with LiveWire, and some of the classic Harley designs will appear on LiveWire's models, as well as provide more support in engineering, manufacturing, supply chain infrastructure and global logistics.