market dynamics
Motorcycle sunset industry? NO! Young people's new social favorite
Release date:2022.05.12

When it comes to motorcycles, do you think they are "dead"? However, this is not the case!

According to the Ministry of Public Security, 2.71 million motorcycles were newly registered in China in the first quarter of this year, up 33 percent from the same period in 2021 and 152 percent from 2020. In 2021, 10.05 million motorcycles were newly registered, 1.79 million more than in 2020, and the number has maintained rapid growth in the past three years.

You think bikers are delivery boys? That would be wrong!

01 Large displacement motorcycle frequently appears "circle of friends"

Four rounds is life, two is dream. Motorcycles are more of a "big toy" than they used to be for commuting.

According to China Motorcycle Chamber of Commerce statistics, large displacement, recreational motorcycle sales to maintain growth. Straddle bike sales will account for 45% of the sales of two-wheelers in 2021. In March, crosbike sold 679,900 units, the most of any model; Scooters were not far behind, with 554,400 units sold.

Motorcycles have become a vehicle for today's young people to make a statement about their lives. Wind, hard, pioneer, trend, become synonymous with motorcycle. Men's tough guy complex, literary locomotive wind, retro locomotive texture, people playing different roles in the society, are empowering motorcycles. A post on wechat moments immediately attracted "countless" likes.

Douyin's motorcycle blogger Piyou, who has 20 million followers, finally got his dream purple gradient pearl flash BMW motorcycle. "Every time I see it, IT's like the first time." The douyin video received more than 1.15 million likes.


"As long as you ride A motorcycle once, regardless of whether you have A Beijing A license plate or not, you must post A photo of yourself riding A motorcycle wearing A leather jacket," Jiang said in an interview show. I've never seen so many locomotives in Beijing, but all at once on dating apps."

Top pop star Wang Yibo takes a "shocking tumble" during a ZIC motorcycle race during the National Day holiday in 2020. Ouyang Nana and Xu Guanghan in "Yearning for Life", Yi Yangqianxi in "Young You", Zhang Tian 'ai in "Oh My Good Body", Liu Haoran in "The Four Seas", all riding motorcycles.

02 locomotive little sister more and more

The motorcycle Audrey Hepburn and Parker rode together in the classic film Roman Holiday is still very impressive.

In fact, there are more and more female riders. Especially in the last two years, there are more and more female riders. Which cars are popular with female riders?

The Harley-Davidson Softail Deluxe is the most popular harley-Davidson "Big Twin" ride for women.

Star Recycling V Star 950 is the second most popular motorcycle brand among women riders.

The Kawasaki Ninja 250/300 has long been the first choice for budding female riders.

The Star Recycling V Star 250 is a vehicle called a beginner's motorcycle.

China's motorcycle production and sales exceeded 20 million units in 2021, the best level since 2015, according to the China Motorcycle Chamber of Commerce. The production and sales of motorcycles reached 20.195 million units and 20.198 million units, up 12.98 percent and 12.7 percent year-on-year. Among them, the domestic sales of electric motorcycles 3.9428 million units increased by 3.43% year on year.

Not only sales climbed, many places in the country motorcycle driving school registration "a difficult to find" scene, Some driving schools in Beijing to line up for 3 months. In November 2020, A motorcycle auction of Beijing A was sold at 300,000 yuan after 1,286 price increases.

It can be seen that the motorcycle industry is not "sunset", not only the former mo-enterprise giants adhere to, but also ushered in the first line of independent car brand players. As a well-deserved motorcycle capital, Chongqing motorcycle enterprises are spurting new morale and vitality. Chongqing will promote the orderly transformation and upgrading of motorcycle enterprises to electric vehicle enterprises. Aim for 4.5 million units by 2022.