market dynamics
Sell burst! Motorcycles have become a new social favorite, with sales of equipment soaring 800 percent
Release date:2022.06.29

In the past two years, motorcycles have been thoroughly popular among the consumer groups in the Z era. In Douyin, Kuaishou and Xiaohongshu, there are numerous personalized photos of motorcycle riding, motorcycle travel and photography, which have led to a hot sale online and offline.

Nowadays, there are more and more young people born in 1995 and 2000 in the train fleet. Motorcycle is no longer a simple means of transportation, but more represents young people's yearning for freedom. After being given more and more labels such as "cool", "cool", "trend" and so on, it also has strong social function.

On June 18, social "new favorite" motorcycle parts and equipment became popular, with transaction volume skyrocketing 800%.

Data showed that in the first four hours of the 618 pre-sale period, the online transaction volume of motorcycle riding clothes increased by nearly eight times compared with the same period last year.


According to CCTV, repairmen in Beijing said that since last year, most people have been buying motorcycle parts online and bringing them to their shops or sending them directly to their shops for installation. Consumers can buy the products they are satisfied with and avoid being overstocked in stores.

The staff said they received at least four or five packages a day and at most a dozen. A motorcycle owner down a year has been online shopping nearly ten thousand yuan of motorcycle accessories and equipment.

Data from Tmall Taobao also confirms this consumption trend: in the first quarter of 2022, transaction value of motorcycle equipment and aftermarket both increased by more than 20% year-on-year. During 618 this year, JD motorcycle transaction volume year-on-year growth of 115%.

Thus, motorcycle as a new generation of young people's social "new favorite" development prospects are still broad, especially motorcycle accessories and equipment after the market turnover is still considerable.