market dynamics
Ducati delivered 61,562 new vehicles in 2022, with eight new models released this year
Release date:2023.01.18

2022 is destined to be one for the history books for Ducati, which capped off a remarkable year with a record 61,562 motorcycle deliveries. The stellar sales were in line with Ducati's success in the racing world, with full-year sales up 3.6% over 2021.

Claudio Domenicali, CEO of Ducati, said: "This sales performance is the result of our continued investment in innovative models and our continuous efforts to improve product quality and deliver a better experience for passionate Ducati enthusiasts. Moreover, the Ducati brand has never been more loved and admired than it is today, thanks to our extraordinary athletic success and our continued commitment to make all Ducati fans feel a stronger sense of belonging. In the face of supply chain disruptions throughout the auto and motorcycle industry, particularly the severe shortage of chips, the company achieved a sales performance that exceeded the already excellent 2021, further highlighting the outstanding flexibility of the entire Ducati brand, suppliers and dealers. This flexibility allowed us to manage the impact of delivery delays on our fans -- and I'd like to take this opportunity to thank our fans for their patience and dedication -- to achieve this sales result as well. The Ducati team today is the best it has ever been, reflecting the hard work we have put into growing and improving our talent in recent years. So I would like to express my heartfelt thanks to all of you, without their dedication, the company would not be where it is today. Thank you also to the union representatives for their continued willingness to communicate positively and work together to find the best solution to the problem during such a turbulent year."


In 2022, the Italian market established itself as Ducati's main market, with deliveries of 9,578 vehicles for the year, an increase of 10% over 2021. The U.S. came in second, with 8,441 units delivered, down 6% from 2021, due to logistical difficulties and delays in overseas shipments. Another important market for Ducati was Germany, which delivered 6,678 vehicles, up 9% from 2021 to take third place.

Francesco Milicia, Vice President of Global Sales and After-sales for Ducati, said: "2022 was a quite successful year for Ducati, with record deliveries further demonstrating the company's soldness and the continued growth of the brand worldwide. In the first six months of 2022, the international situation was characterized by significant disruptions in the logistics and supply chain areas, which also impacted performance. Nevertheless, thanks to the flexibility of our organizational structure and continuous communication with our partners and unions, Ducati successfully recovered in the second half of the year to achieve the highest sales in the company's history. Although the economic situation has been difficult in recent months, we remain confident about the future given our expanding sales network and positive order volume, reflecting the recognition and affection of Ducati enthusiasts for the new product line."

The new Multistrada V4 series once again proved to be much loved by Ducati enthusiasts, with 10,716 units delivered worldwide. The Monster series, also a huge success with 7,971 units sold, was followed by the Scrambler Ducati 800 series, which delivered 6,880 units.

The stellar sales also add to the phenomenal success of Bologna-based Ducati in motor racing, which has seen it win both MotoGP and WorldSBK in 2022.

2022 was also a record year for Ducati's sales network, which continues to grow and reach Ducati lovers around the world. By the end of 2022, the number of Ducati dealers reached an all-time high of 821. With the addition of emerging markets such as Brunei, Ecuador, El Salvador and Mongolia, Ducati's dealer network covers 96 countries and territories.

In 2023, Ducati will release eight new models covering various fields, which will provide all Ducati fans with more suitable vehicle choices and release more passion for motorcycles.

Among the much-anticipated new models are the all-new Multistrada V4 Rally, a car that fits well with the Great Traveler, and the all-new Diavel V4, which won the "Most Beautiful Motorcycle" award at EICMA. At the same time, the second-generation Scrambler Ducati, in line with all the Scrambler Ducati enthusiasts' basic values of simplicity and authenticity, has become more modern, colorful and playful.

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